KRAFT Offers First Taste for Foodies

KRAFT has launched a social media site called ‘First Taste’. It’s about as good an effort as possible for a large well known brand to leverage the increasingly popularity of social networking. Members of First Taste receive new product samples before they’re made to the general public through stores.

Their hope is to create buzz around their product launches and put thousands of foodies to work for them by encouraging members to share their opinions and recommendations with other foodies.

If you like trying new food before your friends and fellow foodies then you’ll love First Taste. It’s free to join and their privacy policy prevents your information from being shared or abused. For more information visit their site at: First Taste

A couple of recent products made available to First Taste members pre-launch include: Jello Singles and Focaccia Sandwiches.

I can’t wait for my Focaccia Sandwiches to arrive!